Trends in ROI driven marketing

5 Signs You Need a Website Refresh

Investing in a new website is something you don't do on a whim. You put some time into it. Generate some ideas and make sure your site represents you well. Or at least you should. But the day to day demands on your time and attention can be overwhelming, I know. 

So to help you give it some thought and see if now may be the time to refresh your website to something more "2016", here are a few ways to know for sure that you need a new site. 

Number 1: Responsive Design

You know you need a new website when your site isn't mobile friendly. Today, your average customer has multiple devices and will likely visit your site on more than one before completing a purchase from you. Your content and value needs to display correctly to serve the needs of your customer and move them along the path to purchase.

Number 2: Speed

The average web visitor expects your website to load within 2 seconds or they may hit the back button or close the browser. Seriously. Your site needs to be optimized for speed or you may be losing people.

Number 3: Graphics

I once visited a site that had amazing content. A lot of great material, but the graphics looked like they hadn't been updated in 20 years. Don't be left in the stone age of online marketing.

Number 4: Fonts

Updating your website with fresh, 2016 style fonts can go a long way in making someone feel welcome on your site and consider doing business with you.

Number 5: Search Results

How your website appears in search results can make a big difference in customers discovering you online. There are a number of things you can do to improve your results in this area. Many times a website refresh is the place to start.  

Developing your Real Estate Online

Now It's Time to Turn Your Website Into a Business Asset

By Kyle Patterson, President of Thrive Media Group

After you figure out the role your site will play and adjust your expectations accordingly, it’s time to choose what vendor to go with. There are a ton of options here including do-it-yourself templates, custom sites, Wordpress sites, Joomla sites, Weebly, Wix and more.

You of course want to pick one you are comfortable with and one that is up to date with current industry trends. You want to look for responsive templates that will work well no matter the device it is being viewed on. You also want a site that meets your needs according to your work on strategy. If your goal is leads, make sure you are able to collect email addresses or offer a free download on the site. If your goal is to sell online, make sure your site can integrate with shopping carts and can handle e-commerce and credit card transactions. While we are talking about strategy I would be remiss to fail to mention the importance of sharing quality content on your website in your main content pages and then also in a blog connected to your site. Information is so widely available today that keeping knowledge to yourself is no longer a good business strategy. Selling by teaching is the trend is online business. As you show yourself an expert and authority in the topic you are selling you gain trust and establish rapport with your audience. As you do this your clients and audience will come back to you for more. If you can show that you solve their problem, they’ll come back for more.

Next you want to consider venturing into this world on your own or contact a professional designer who can get steer you in the right direction. It’s helpful to have a number of sites in mind that you like in terms of design and content and share your ideas with a  professional firm. Gather some photos, bios of company founders and some information you’d like on your site. Specifically you want to spend some time thinking about your ABOUT page. The ABOUT page on your site is possibly the most important page and will likely be your most viewed page as well other than your HOME page. Spend some time thinking about the story of your organization and how you got into the field you’re currently serving in. Think about your target customer and who you are trying to reach. How do they fit into your business? How can you help them? Putting this content together will help you convert more visitors into leads and leads into sales for your business.

Next you want to optimize your pages and images according to your keyword strategy. You want to use your keywords in the site and page titles, urls, and image alt text. As you do this Google and other search engines will recognize you as a potential search result when users search terms connected to your site. This is called organic traffic to your site, when people online find your site through conducting a search online.

I trust this got your wheels turning. Your website is an important part of being online. Don’t go about this lightly. Put in the time and effort and let your site work for you, even when you are home resting, your site can work while sleep. Let me know if I can be of any assistance to you in developing or redeveloping your website.

Kyle Patterson is President of Thrive Media Group, a Google Adwords, Analytics and Apps partner firm. He is also founder of UNITE, a collective impact Christian 501c3 organization functioning as a chamber of commerce for Christian leaders. 

Owning Your Own Real Estate (Online)

Building Your Organization's Web Presence

By Kyle Patterson

Now it’s time to focus on  developing your own real estate online. By this of course I mean making your organization the website you need, at a price you deserve.

Your website is your piece of real estate on the world wide web and you need to think of it as an asset for your business, not just another expense or liability. Done right your website can be a source of leads, a marketing tool and a business building asset. I also want to say something about the importance of owning this asset online. Many people think if their business is on Social Media that is enough. It’s not. At any given moment Facebook, LinkedIn, Twitter and others can change their policy, adjust their algorithm or change how traffic flows to your page on their network. It’s happened before and it could at anytime happen again. That’s just the reality of a fast moving industry nothing against social media. We’ll talk more about that in an upcoming lesson. So you need your own digital asset that is all yours and not subject to another company’s terms and conditions. Thus a website for your company or non-profit.

Now you want to spend some time thinking through your strategy and goals for your site. What are 3-5 goals you have for your site? What does success look like? What function in the sales process do you see your website playing? What type of content and commitment are you willing to give to your site? These are all questions you want to ask before you get started. Some websites are strictly informational, others are full blown e-commerce sites. Others are lead generators for off-line phone calls or contacts. Others are list building sites that help you capture email addresses and contact information. What role will yours play? 

To talk more or to utilize Thrive Media Group's consulting services, contact us here. 

Kyle Patterson is President of Thrive Media Group, a Google Adwords and Analytics certified partner and Google Apps parther. Thrive Media Group is also a member of UNITE, a collective impact organization committed to funding and finishing the Great Commission. 

Non-Profit Search Marketing

Driving awareness for your mission, vision and values

By Kyle Patterson

In any non-profit getting the word out about your mission, vision and values is a big piece of the puzzle. From raising funds, to growing your client base to getting considered for grants, non-profits could all use help getting discovered.

Today, more and more people are turning online to begin the research process. Yes, that includes donors, foundations and potential clients. 3,000,000,000 searches per day to be exact. If and how your organization shows up online matters. You’re competing against over 1,000,000,000 other websites. Thankfully there are also thousands of niches and industries and organizations that have nothing to do with what you offer. But take “Chamber of Commerce” for example. A search on Google brings up 175,000,000 results. Unless you’re on the first page of results, you’re not even being considered by about 80% of searchers. But there is hope.

You have two options and I would recommend both but we’ll focus on the latter. First there is SEO strategy to rank higher for the keywords people are searching when they look for an organization like yours. This will take time, strategy, energy, and resources that you should have a plan in place for. (We can talk about this another time and it is something our firm does.)

The other option and one I want to focus on today is paid search. As people are searching for specific keywords that relate to your business you can pay a search engine like Google to serve an ad for your business. This can get costly over time (it’s the main source of Google’s 74.54 billion dollars)  and many non-profits can not always afford to spend enough to make it worth their time and investment. There is a tipping point in advertising where you need to have enough spend to begin to move the needle. Everyone knows that.

So What to Do?

Thankfully there is a really amazing opportunity that I’d like to share with you. As a Google partner, the organizations I founded - THRiVE! and UNITE are able to help 501c3 non-profit organizations (including churches) get set up with Google Grants for Non-Profits. Through this program, Google awards up to $10,000 per month of in-kind advertising to 501c3 non-profits. Amazing I know. There is still some work to do to make it work for you, but it’s a huge opportunity that you need to take advantage of. No, it’s not all I would recommend your non-profit do in terms of advertising but it will help move the needle for you. In today’s world you need a multi-channel approach but search is a piece of the marketing pie that you don’t want to ignore. Your organization needs to show up online and this can present an immediate opportunity to do just that.

So you have the approval and the budget to work with, now there are just a few other steps to optimize your campaign for success and that is where we’d like to offer our assistance. You do what you do best in running your organization, we can help optimize the campaigns for you and assure you’re operating Adwords to bring the best ROI. As a Google Adwords and Analytics partner we can do the following for you a setup fee and a percentage of the overall spend:

  1. Identify the right keywords to attract the right audience.

  2. Create the right landing pages (you probably already have these set up but may need a little work here.)

  3. Set up Adwords and allow you full access and visibility.

  4. Target the right geography

  5. Create multiple campaigns

  6. Create multiple ads

  7. Create Sitelinks to specific areas of your website including address and contact information.

If you’d like to talk more about how we can help your non-profit succeed with search marketing Google Adwords and take advantage of this opportunity, contact us.

Kyle Patterson is President of Thrive Media Group, a Google Adwords and Analytics certified partner and a founding member of

Improve Your Local Business Listings

Get found online by optimizing your business listings

By Kyle Patterson, President

If you do business locally you want to optimize your organization's presence online by making sure your business data shows up accurately online. As search engines scan millions of sites to serve local search results, search engines look for reliable sites that have updated and consistent information on their business. This is search engine optimization 101, but surprisingly many businesses don't take the time or energy to make sure their listings are set up properly and frankly maybe losing business to competitors because of it. But not to fear, with a little time you can be up and running quickly. 

Search Your Business

First thing I suggest is conducting a search on major search engines including Google, Yahoo! and Bing. When you search your company name and city what comes up? Does your address and phone number show up correctly? How about your hours of operation? How about photos of your business? Reviews of your business? These are all areas for improvement and optimization to improve what people see online about your business. It's worth the effort to add photos in Google My Business and asking or reviews from customers.  

After checking your listing in major search engines and heading over to Moz Local and check what results they come back with. I'll wait...

So what was your score?  

Submit Your Business

If you're like most businesses you could likely use a little work. You of course can go ahead and use Moz Local to submit your listings or take the manual route  and hit up these aggregator sites yourself. 

If you're going to submit your business yourself, check out this great tool also by Moz, listing the top sites that make the most impact for your online business listing.

Well that should keep you busy for a little bit. Happy business listing submissions. Until next time. 

Kyle Patterson is Founder and President of Thrive Media Group, a marketing consulting firm specializing in direct response strategies for business and non-profits.