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Our WHY Statement & Offer

the-power-of-why

The Power of Purpose

By Kyle Patterson

Our Why

THRiVE! exists for the express purpose of funding and finishing the Great Commission in all nations. We invest profits into the work of global missions in all nations. THRiVE! is a member of UniteLeadership.com, a global Christian leadership organization functioning as a chamber of commerce.

Qualifications

We're a Google certified partner for Adwords and Analytics and certified as a Hubspot Inbound Marketing Specialist. We focus on helping small businesses and non-profits create profitable online campaigns that are ROI driven. THRiVE! focuses on inbound marketing strategy and tactics that drive organizations forward. We'd love to talk about helping you as well. 

Capabilities

Web Presence: Getting your business online is an obvious first step. But it's more than piecing together a do-it-yourself website. Optimizing your site to be found online through keyword research, planning and SEO strategy are just a few of the ways we differentiate ourselves and add value to your organization. 

SEO Campaigns: How is your current website performing? What keywords are you ranking for? What keywords have opportunities for your business? How well is your site performing in comparison with your competitors? We can help you get started. 

Social Strategy & Development: There's more to social media than setting up a page and pushing out promotions. In the world of social media there are best practices when it comes to selling your product or service and yet remaining social. We help develop your strategy, reach your target market and create content and posts that attract your ideal market. 

Blogging: Creating value added content attracts your ideal customer and market to your site. By sharing your expertise online, you're establishing your online authority which helps you get discovered in search and social media. THRiVE! develops this strategy and executes for you. 

Paid Campaigns: As a Google certified partner we execute keyword and display based campaigns focused on conversions- sales, signups, views or other goals you're organization has online. 

What Others Are Saying About Our Work

THRiVE! is an absolutely fantastic company to work with. They put our needs and desires as first place and assisted us with fantastic service from design to functionality and everything in between. I highly recommend them. - Dominic Seccharoli, Founder, FriendsofDominic.org

THRiVE! produced a high quality website for our organization allowing us to collect donations and sell tickets to our events. - Dr. Lee McCune, Storehouse Mission Support

I highly commend and recommend THRiVE! to others because of their patience and attention to detail in helping me launch my new website, JoAnnAngelo.com. Thank you THRiVE! for making my experience so enjoyable. - Jo Ann Angelo, JoAnnAngelo.com

[Special Offer] Custom Sites Without the Expense

Our websites are designed to serve your needs. Every site includes built in shopping carts and full e-commerce capabilities, donation pages, email list building tools and more. Most custom websites are going to cost you between $5,000 - $10,000 dollars. Not here. We'll get you up and running for $999 with custom images, shopping cart functionality, donation page, event pages and more. We've done it for many other organizations and we'd count it a blessing to serve you as well. 

Here's what's included in our basic website package:

  • Up to 7 custom pages
  • Stock Images
  • Donation Functionality
  • E-commerce store set up
  • Training and Implementation
  • Amazon Affiliate Linking
  • Google Analytics Setup
  • $100 of free Google Adwords 
  • $30 Monthly Hosting
  • Free Setup of Custom Domain Email 
  • Free Setup of Email by Aweber

Get Started

Call: 716-807-5235

Email: kpatterson(at)thrivemediagroup.org

Need more functionality out of your site?

We can help with that as well. Contact us to discuss more details of what your organization needs. 

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[Special Offer] Free Website Diagnosis and Report

What Impression is Your Website Giving Online?

By Kyle Patterson

81% of consumers go online before heading out to the store, up 20% from last year, according to Retailing Today.  The fact is no matter what you sell or offer, people are searching your business, organization or church online before they consider visiting or doing business with you. Your website is the online storefront of your business. We've all seen window shoppers. They walk the village or mall checking out all the stores before they come in for a visit. It's the same online. What impression is your website giving your business? It can make or break your next sale, client or church visitor. Knowing the importance of your presence online warrants action and your response. If you represent a business, non-profit or church you are busy doing what you do best, serving people and taking care of the day to day. And that's good. It's also one of the reasons why my firm THRiVE! exists, to help open new opportunities online for you. 

Free consultation and diagnosis

And as a valued subscriber to our blog, we're offering a free consultation and diagnosis. No obligation. We'll run a couple tests. Provide you the full report and you can take action as you want. We'd be delighted to help you in this way and it's our free gift to you.  

Improving your online presence is key to the future of your business.

Here are a few questions to consider: 

  • What are your potential clients finding when they search? 
  • Do you have a mobile friendly website? 50% or more of online users are on a mobile device. 
  • How up to date is your website?
  • What goals do you have for your website?
  • How many of your goals are being reached?
  • Are you utilizing video and social media and have you integrated them with your website?
  • Do you know what people are doing when they get to your website?
  • What part of the sales process does your site serve? 
  • What part can you play in getting the right information online that will help you grow and serve more people better?

Those are questions we can help you answer. Our initial no obligation diagnosis is 100% free. Get started today by sending me an email. 


Thrive Media Group is a digital marketing firm specializing in helping non-profits, churches and small businesses develop their real estate online. Thrive is also a Google partner and a proud member of UNITE

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Developing your Real Estate Online

Now It's Time to Turn Your Website Into a Business Asset

By Kyle Patterson, President of Thrive Media Group

After you figure out the role your site will play and adjust your expectations accordingly, it’s time to choose what vendor to go with. There are a ton of options here including do-it-yourself templates, custom sites, Wordpress sites, Joomla sites, Weebly, Wix and more.

You of course want to pick one you are comfortable with and one that is up to date with current industry trends. You want to look for responsive templates that will work well no matter the device it is being viewed on. You also want a site that meets your needs according to your work on strategy. If your goal is leads, make sure you are able to collect email addresses or offer a free download on the site. If your goal is to sell online, make sure your site can integrate with shopping carts and can handle e-commerce and credit card transactions. While we are talking about strategy I would be remiss to fail to mention the importance of sharing quality content on your website in your main content pages and then also in a blog connected to your site. Information is so widely available today that keeping knowledge to yourself is no longer a good business strategy. Selling by teaching is the trend is online business. As you show yourself an expert and authority in the topic you are selling you gain trust and establish rapport with your audience. As you do this your clients and audience will come back to you for more. If you can show that you solve their problem, they’ll come back for more.

Next you want to consider venturing into this world on your own or contact a professional designer who can get steer you in the right direction. It’s helpful to have a number of sites in mind that you like in terms of design and content and share your ideas with a  professional firm. Gather some photos, bios of company founders and some information you’d like on your site. Specifically you want to spend some time thinking about your ABOUT page. The ABOUT page on your site is possibly the most important page and will likely be your most viewed page as well other than your HOME page. Spend some time thinking about the story of your organization and how you got into the field you’re currently serving in. Think about your target customer and who you are trying to reach. How do they fit into your business? How can you help them? Putting this content together will help you convert more visitors into leads and leads into sales for your business.

Next you want to optimize your pages and images according to your keyword strategy. You want to use your keywords in the site and page titles, urls, and image alt text. As you do this Google and other search engines will recognize you as a potential search result when users search terms connected to your site. This is called organic traffic to your site, when people online find your site through conducting a search online.

I trust this got your wheels turning. Your website is an important part of being online. Don’t go about this lightly. Put in the time and effort and let your site work for you, even when you are home resting, your site can work while sleep. Let me know if I can be of any assistance to you in developing or redeveloping your website.


Kyle Patterson is President of Thrive Media Group, a Google Adwords, Analytics and Apps partner firm. He is also founder of UNITE, a collective impact Christian 501c3 organization functioning as a chamber of commerce for Christian leaders. 

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Owning Your Own Real Estate (Online)

Building Your Organization's Web Presence

By Kyle Patterson

Now it’s time to focus on  developing your own real estate online. By this of course I mean making your organization the website you need, at a price you deserve.

Your website is your piece of real estate on the world wide web and you need to think of it as an asset for your business, not just another expense or liability. Done right your website can be a source of leads, a marketing tool and a business building asset. I also want to say something about the importance of owning this asset online. Many people think if their business is on Social Media that is enough. It’s not. At any given moment Facebook, LinkedIn, Twitter and others can change their policy, adjust their algorithm or change how traffic flows to your page on their network. It’s happened before and it could at anytime happen again. That’s just the reality of a fast moving industry nothing against social media. We’ll talk more about that in an upcoming lesson. So you need your own digital asset that is all yours and not subject to another company’s terms and conditions. Thus a website for your company or non-profit.

Now you want to spend some time thinking through your strategy and goals for your site. What are 3-5 goals you have for your site? What does success look like? What function in the sales process do you see your website playing? What type of content and commitment are you willing to give to your site? These are all questions you want to ask before you get started. Some websites are strictly informational, others are full blown e-commerce sites. Others are lead generators for off-line phone calls or contacts. Others are list building sites that help you capture email addresses and contact information. What role will yours play? 

To talk more or to utilize Thrive Media Group's consulting services, contact us here. 


Kyle Patterson is President of Thrive Media Group, a Google Adwords and Analytics certified partner and Google Apps parther. Thrive Media Group is also a member of UNITE, a collective impact organization committed to funding and finishing the Great Commission. 


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Non-Profit Search Marketing

Driving awareness for your mission, vision and values

By Kyle Patterson

In any non-profit getting the word out about your mission, vision and values is a big piece of the puzzle. From raising funds, to growing your client base to getting considered for grants, non-profits could all use help getting discovered.

Today, more and more people are turning online to begin the research process. Yes, that includes donors, foundations and potential clients. 3,000,000,000 searches per day to be exact. If and how your organization shows up online matters. You’re competing against over 1,000,000,000 other websites. Thankfully there are also thousands of niches and industries and organizations that have nothing to do with what you offer. But take “Chamber of Commerce” for example. A search on Google brings up 175,000,000 results. Unless you’re on the first page of results, you’re not even being considered by about 80% of searchers. But there is hope.

You have two options and I would recommend both but we’ll focus on the latter. First there is SEO strategy to rank higher for the keywords people are searching when they look for an organization like yours. This will take time, strategy, energy, and resources that you should have a plan in place for. (We can talk about this another time and it is something our firm does.)

The other option and one I want to focus on today is paid search. As people are searching for specific keywords that relate to your business you can pay a search engine like Google to serve an ad for your business. This can get costly over time (it’s the main source of Google’s 74.54 billion dollars)  and many non-profits can not always afford to spend enough to make it worth their time and investment. There is a tipping point in advertising where you need to have enough spend to begin to move the needle. Everyone knows that.

So What to Do?

Thankfully there is a really amazing opportunity that I’d like to share with you. As a Google partner, the organizations I founded - THRiVE! and UNITE are able to help 501c3 non-profit organizations (including churches) get set up with Google Grants for Non-Profits. Through this program, Google awards up to $10,000 per month of in-kind advertising to 501c3 non-profits. Amazing I know. There is still some work to do to make it work for you, but it’s a huge opportunity that you need to take advantage of. No, it’s not all I would recommend your non-profit do in terms of advertising but it will help move the needle for you. In today’s world you need a multi-channel approach but search is a piece of the marketing pie that you don’t want to ignore. Your organization needs to show up online and this can present an immediate opportunity to do just that.

So you have the approval and the budget to work with, now there are just a few other steps to optimize your campaign for success and that is where we’d like to offer our assistance. You do what you do best in running your organization, we can help optimize the campaigns for you and assure you’re operating Adwords to bring the best ROI. As a Google Adwords and Analytics partner we can do the following for you a setup fee and a percentage of the overall spend:

  1. Identify the right keywords to attract the right audience.

  2. Create the right landing pages (you probably already have these set up but may need a little work here.)

  3. Set up Adwords and allow you full access and visibility.

  4. Target the right geography

  5. Create multiple campaigns

  6. Create multiple ads

  7. Create Sitelinks to specific areas of your website including address and contact information.

If you’d like to talk more about how we can help your non-profit succeed with search marketing Google Adwords and take advantage of this opportunity, contact us.


Kyle Patterson is President of Thrive Media Group, a Google Adwords and Analytics certified partner and a founding member of UniteLeadership.com.

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Getting Started with Keyword Research

google-keyword-planner

Succeeding Online Starts with Keyword Research

By Kyle Patterson

Today we are talking about keyword research. If you don’t have a website yet, this will help you lay the groundwork for content that gets discovered online. If you do have a website, not to worry, there may be some adjustments you can make to help you take your traffic and conversions to the next level.

What is a Keyword?

A keyword is a word, phrase and search query that users are typing into major search engines like Google, Yahoo or Bing. As users type these phrases into the search engine, pages and pages of results show up and users are given the choice in regards to what website they want to visit and learn more about. As a small business owner or non-profit leader you want your organization to show up in these search results. Whether you’re selling soap, silverware or eye shadow, you can help potential customers find you by optimizing your website with these keyword phrases and search queries. This is called search engine optimization. Additionally you can bid to have these types of search queries sent to your website but we can get into that later. 

Optimizing Your Site

Optimizing your site starts with research. You may carry a number of products or services, so you need to figure out:

  • What phrases people are searching for.
  • What your competition is doing.
  • How to land your site in the first page of results.

To start you need to look at what type of search volume currently exists in the market you are looking to reach. Google’s free Keyword Planner is a good place to start. This free tool will help you find current Google search volume on specific keywords that you would like to test. You can narrow the search for specific markets and get new ideas from Google based on your industry and geography. 

Once you find at least 5 - 10 keywords that have a fair amount of search activity, you need to see where you currently stand on these keywords if you currently have a website. You also want to see what type of competition exists for the keywords you would like to rank for. If you’re not showing up on the first page of results there are strategies that can help you get there. So don’t be discouraged by what I am about to say next-- if you’re not on the first page you’re not being seen. And really to be totally honest you need to be in the top 3 results to really get people to your website. But again, not to worry. It is good to know where you stand right now though. To get an accurate view of this you really need to check out a couple of resources including WooRank or Moz. These tools will help you get an accurate assessment of your position for your site. These tools do cost money and take time to get accurate and most importantly actionable steps to take on your site. Additional you can hire a firm like ours to do this leg work for you as well as turn the data you get back into actionable strategies to increase your keyword utilization.

I also want to mention another tool that can help you assess your competitor's site and keyword strategies they are ranking for: Spyfu or SEMrush (affiliate link). Both of these tools will assess competitor sites and give you information on how their sites are ranking in search engines. This can be helpful to know as you look to outrank your competitors for the top spots in search. As I mentioned before, you want to aim for the top three spots.

Well this should keep you busy until our next post. Until then. 

(P.S. I am available to consult with companies or non-profits needing help succeeding online. Contact me here.)


Kyle Patterson is President of Thrive Media Group, an online marketing firm and Google partner. He is also the founder of UNITE, a collective impact organization functioning as a chamber of commerce for Christian leaders. 

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Improve Your Local Business Listings

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Improve Your Local Business Listings

Get found online by optimizing your business listings

By Kyle Patterson, President

If you do business locally you want to optimize your organization's presence online by making sure your business data shows up accurately online. As search engines scan millions of sites to serve local search results, search engines look for reliable sites that have updated and consistent information on their business. This is search engine optimization 101, but surprisingly many businesses don't take the time or energy to make sure their listings are set up properly and frankly maybe losing business to competitors because of it. But not to fear, with a little time you can be up and running quickly. 

Search Your Business

First thing I suggest is conducting a search on major search engines including Google, Yahoo! and Bing. When you search your company name and city what comes up? Does your address and phone number show up correctly? How about your hours of operation? How about photos of your business? Reviews of your business? These are all areas for improvement and optimization to improve what people see online about your business. It's worth the effort to add photos in Google My Business and asking or reviews from customers.  

After checking your listing in major search engines and heading over to Moz Local and check what results they come back with. I'll wait...

So what was your score?  

Submit Your Business

If you're like most businesses you could likely use a little work. You of course can go ahead and use Moz Local to submit your listings or take the manual route  and hit up these aggregator sites yourself. 

If you're going to submit your business yourself, check out this great tool also by Moz, listing the top sites that make the most impact for your online business listing.

Well that should keep you busy for a little bit. Happy business listing submissions. Until next time. 


Kyle Patterson is Founder and President of Thrive Media Group, a marketing consulting firm specializing in direct response strategies for business and non-profits. 

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Google Plus and Google My Business

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Google Plus and Google My Business

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By Kyle Patterson, President of Thrive Media Group

So to get started, head over to Google My Business and enter your business information. Press search and see what results show up. If you see your organization, great.  

Step 2: If you don't show up, add your business

Adding your business to Google maps and search is as simple as filling out your information and waiting about to receive a verification postcard from Google in the mail. You’ll receive a postcard in the mail to verify your location with an access code in about one - two weeks. Fill this out following the directions on the postcard and you’re good to go. People all over the world, but specifically in your city can find you online. 

Google +

Next you want to set up a Google+ Page for your business. Your Google+ page will actually link to your Google My Business page and show reviews, photos and location information for your business as well as your hours of operation. Google+ is Google’s social network and a growing opportunity for businesses to increase visibility online. Post here often on what’s happening within your company and watch the results show up in search results as Google scans the entire network for search listings. Once you verify your location, you will show up as a verified business location in Google. 


Kyle Patterson is President of Thrive Media Group, a marketing consulting firm specializing in direct response strategies for businesses and non-profits. Kyle is also the found of UniteLeadership.com

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Get Found Online

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Get Found Online

By Kyle Patterson, President

Visibility is key for your business when it comes to succeeding online. With over 644 million websites online, there is a lot of competition. But not to worry. You’re unique and what you offer is likely different than 95% of every other sites out there. So you have a unique offering or service, now you need to get found. 

There are really two options to increase your online presence. We call the two opportunities online organic traffic and paid traffic. Organic traffic results when people are searching for your product or service and they find you online. Paid traffic comes when you pay major search engines or social media sites to send traffic to you. Today we are talking about a organic strategy that can direct people to your site to discover your service or product. 

Whether you’re a brick and mortar store, a non-profit, church or a service business based out of your home, every business needs to be found online and can benefit from business submissions.

Top Major Aggregators

According to SEO software company, Moz, "In the United States, there are four primary sources of data for all the major search engines: InfogroupAcxiomLocaleze, and Factual. Other companies like Yellowpages.comCitysearch, and Superpages.com can also play a role in this cycle, sending "fresh" feeds to the search engines every couple of months."

Having your business information show up correct online means more visibility and higher ranking in search results. When search engines see all your information correct across all major online aggregators, they assumes it must be correct and reliable to show in the top results page.


Kyle Patterson is President of THRiVE! Media Group, a marketing consulting firm specializing in direct response strategies for businesses and non-profits. 

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Submitting Your Website to Google Webmasters

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Submitting Your Website to Google Webmasters

Google-Webmasters

 

Increase Your Online Visibility by Taking a Proactive Approach with Google

By Kyle Patterson, President Thrive Media Group

Now that you’ve got your website up and running you want to make sure it is being crawled by major search engines including Google, Yahoo, and Bing. So head over to Google Webmasters and sign up for a for a free account. 

Once you sign into Google Webmasters Search Console you’ll be able to add a property- your website URL into Google.

Next you’ll be asked to verify your ownership of this website. The recommended way to do this is through your domain registrar account with either GoDaddy or  or one of the many other options in the drop down.

Once you verify you are the account owner you want to track the health of your website. Google Webmasters is a free tool that can significantly increase your visibility online and take your website from beginner basics to advanced pro. Notice in the picture below that depending on what you do or don't do in Google Webmasters will affect what shows up or doesn't show up in Google search. Your work on the front end will yield you search traffic increase in the long term, so it's worth a couple hours of your times to throughly utilize the tools Google has made available to you. And if you don't have the time or expertise to go through the tools, contact a firm like ours to be your outsourced web department, we'd be happy to help. 

Within the Search Console of Google Webmasters your want to focus your attention of four categories to maximize your impact:

1) Search Appearance

When someone searches online for your site or a keyword you are trying to rank for, what information about your business shows up in search results? You can actually control this information through utilizing the tools in this area.

2) Search traffic

Understand your traffic and where it’s coming from. 

3) Google Index
How Google indexes your site is important for what shows up in search results so take some time in this area as well. 

4) Crawl

Use this tool to get real feedback on from Google as your site is scanned or "crawled."


Thrive Media Group is a marketing consulting firm specializing in helping your business or non-profit with direct response strategies that impact your bottom line. 

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Should You Start a Business Blog?

Business Blogging Can Grow Your Sales and Influence Online

 

By Kyle Patterson, President of THRiVE! Media Group, a Google Partner

That's a question I hear a lot. The simple answer is yes. The process though isn't so simple but this article will help you see the benefits of blogging and some ideas to get you started. 

First of all let's start with the basics of what is a blog? 

A blog is best compared to an online educational tool to share your voice and expertise with visitors to your website. Usually connected with a product or service you offer on your website, your blog a revolving area of articles around the value your business can provide potential clients. 

Here's a few things a blog can do for your business: 

1) Share your expertise. By giving away some of your knowledge and expertise you establish yourself as an authority in your field. People will resect and view you as a true expert in your. Sharing your expertise establishes credibility for you with potential clients, helping you grow your business and leads. 

2) Increase visibility for your busines online. On any given search, thousands of results show up in Google. How are you going to differentiate yourself from the thousands of other choices? A blog with detailed information will help potential clients chose you over a competitor. Additionally a blog with quality content and the right keywords will increase the authority of your site, meaning search engines are more likely to serve your page and blog post toward the top of search engine results. 

3) Build Trust. When prospects begin the journey to purchase your offering, they start by doing some research on what you offer. By blogging your likely to show up in search and start a relationship with visitors. 

4) Inbound Marketing. Blogging is one of the top tools for developing inbound marketing funnels for your business. Inbound Marketing is when visitors to your website actually pick up the phone and call you or register for a mailing list or buy right online. Blogging gets this funnel started

5) Promote. Promoting blog posts on social media packed full of good industry information get better click through rates, shares and more. Invest your paid marketing dollars in promoting blog posts that help people. 

These are just a few of the pros of blogging. Have you found blogging helpful for your business? Are you thinking of getting started blogging? We'd love to hear from you

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The Need for Website Speed

When Google considers placing your website in the first page of search results one of the factors has to do with the speed at which your website loads. 

According to Neil Patel at Quicksprout, 40% of people will close a website if it takes longer than 3 seconds to load. Yet, the average site takes 8-10 seconds for to load. That could be a problem for your business. 

Think of it like this. You pull up to your favorite store and instead of the automatic door opening, you are waiting outside waiting for the door to open. All so you can spend money at their store. After 10 seconds you may think the store is closed and decide to go next door instead. It's similar on your website. When your site takes too long to load, people get antsy and hit the back button and choose a different search result. And that's if you site even shows up in the search results. So everytime it does, you need to make the most of every opportunity. 

So here's what you can do.

1) Visit Google Page Speed Insights

2) Enter your URL in the tracker. 

3) Take a look at the site suggestions that Google comes back with and begin working to make changes. One of the easy fixes you can make is in regards to images on your website. Optimizing your images for web use is key and making sure they are not taking up too much load time is an easy fix for your site. 

Want more tips and tricks when it comes to optimizing your web presence? Subscribe for free here: 


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8 Ways to Improve Your Visibility Online

Your website can be an asset to grow your business. Here's 8 easy fixes to increase your visibility online. 

By Kyle Patterson, President of THRiVE! Media Group, a Google partner

There are at least 8 easy actions you can take to improve your website's visibility online. By focusing on ranking your site in search engines for keywords that are relevant to your business, your site will begin to get noticed and show up in relevant search results, leading to new visitors to your site. Once visitors come to your site you need to have the right offer and a way to capture leads (but that's a post for another day.)

1) Header tags. Utilize header tags in each page of your website to explain to search engines, what your page is about. By doing a little research, you can find relevant keywords for your industry. Once you know what language people are using to search for your competitors you can begin strategizing around ranking for these keywords and inserting the keywords into the  header of each page. 

2) Image tags. Google and other search engines can tell what a picture is by the image tags. They can read the text associated with each image, but not "see" the image itself. So when you are inserting photos into your site, make sure you are tagging them with relevant keywords and phrases that will show up as people search. 

3) Title of your posts. Your page and post title are vital to include your keyword terms into your website. When your updating your site's content or creating a new post, build your keyword strategy into each title. 

4) Blogging. Frequent updates to your website and consistent quality content helps establish you and your website as an authority in your industry and on your topic. Your posts should focus on helping your target audience with real needs. Understanding your buyer persona and target customer helps to focus your content on what they need to know. Add value to readers and don't just promote your products and services. Help your site visitor by providing "how to" content or practical actions your readers can take. This builds trust with your audience and keeps them coming back for more. 

5) URL Names. By building keywords into your blog post titles, pictures, and URLS you help explain to search engines what your website is all about. Utilize the URL name to show your keywords. 

6) Google +. Google's social network allows your page, updates and website to show in search results. By utilizing frequent updates and linking your site to Google+ and Google+ My Business, Google search results will more prominetly display your content and help people discover your business. 

7) Social Shares. Grow your following and increase web visibility by utilizing social share buttons on your website and let your friends and fans promote for you. When you add value and create content that is practical and helpful, more people are likely to share it. 

8) Inbound Links. By building a link strategy with affiliates, customers and partners linking back to valuable content on your website, search engines recognize this as a "thumbs up" for your website. Search engines track the number of inbound links back to your website and this helps your site rank higher (closer to page 1) of search results for related searches. 

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Are We There Yet?

To get your business or non-profit where you want to go online, you need a plan, data and goals. 

By Kyle Patterson, President of THRiVE! Media Group. THRiVE! is a Google Partner for Adwords and Analytics and a website developer in Buffalo, NY. 

Embarking on any journey requires a map. You need to know where you are going if you're going to arrive safely and on time. The problem is many people know they need a website and online presence but they don't exactly know where they are going, what they are hoping to accomplish or where they are at currently. 

If you have a website you need to understand where you are before you go any further. Just as a map is no good if you can't locate yourself on it, not knowing where you are at with the effectiveness of your website is just the same. Basing your ideas on assumptions or purely asthetics of the site is not a good idea either. Thankfully there is Google Analytics. Running Analytics on your website will provide you data on what people are doing when they come to your site, how many pages each visitor is looking at, what pages they are leaving your site at and the length of time they are engaging with you. Understanding this data and using it to make informed decisions about your website is incredibly helpful and essential before going further in your site development. 

We recommend running analytics on your site for 30-60 days before making any decisions about what pages to change, add or cut in a site update or complete redesign. Then we can make a plan and goals for the site and implement the necessary changes to improve your site's performance and your business results. As a Google certified partner, we can help. Get started. 

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Now What?

Next Steps To Turn Your Website Into An Effective Business Tool

So you spent all that money making your website look great. And that's a good thing. But now what is it doing for your business?

Your website can be an incredibly effective tool for your business. One that actually impacts your bottom line and goes beyond "brand awareness." 

But you have to do it right. And that can be challenging and something the average business owner just doesn't have time for. But they need to, or find someone (like THRiVE!) that has the system and process in place to do it for them. 

Here are a couple of things you can implement immediately to begin seeing results for your business or non-profit bottom line. 

1) Goals. Just like in anything having goals makes a difference. What do you want your website to accomplish? Are you looking to grow your mailing list? Sell things via e-commerce. Showcase your work and get new clients? Video plays. Education? Memberships? 

Set goals for your website and then you can understand if your website is ultimately successful. 

2) Analytics. You need to understand where your visitors are coming from and what they are doing when they get to your site and how often they come back to the site. Google Analytics is a free tool and an excellent place to start. By inserting track code on your site, visitor activity is recorded and sent back to Google Analytics and made available to you for reporting purposes. Running Google analytics is another service my company THRiVE! can provide you with. 

3) Blogging. Don't over think the word blogging. Blogging is simply writing valuable content around what your customers care about. It could be industry trends and news. It could be how to articles on assembling products your carry. The main thing to remember is that you want to make the articles helpful and beneficial to your reader. Don't be overly promotional. Add value. Give the reader what they want and you will in turn get what you want- new business.

I hope this helped you get started with utilizing your website as a business tool and engine rather than a stagnant must have expense for your business. Implementing the right strategy can help your business grow and your website be a channel of income and ROI for your business. 

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Are You Mobile Ready?

The rules are changing. Again. Well this time the rules regarding online search traffic for your website is affected and it has to do with whether or not your site is mobile friendly.

Mobile device usage continues to surge and Google has adjusted the way they bring traffic to your website based on whether or not your website is mobile ready.

In their own words, "We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling."

This change specifically affects searches performed on mobile devices on Google. If your site isn't mobile optimized, as of April 2015 you can expect to see a drop in website traffic from mobile devices.

So, here's what you can do. 

Test your site here.

Build your own site here. 

We'll build a custom site for you. 
 

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There's a better way.

There's a better way to generate leads and close sales for your business. And no it doesn't involve a phone, yellow pages and cold calls. That may have worked 20 years ago but times have changed and you need to as well. 1 in 100 calls leading to a business opportunity just isn't good odds and it isn't a good use of your time and energy either.

As a Google Adwords certified partner, I uncover opportunities for small businesses and non-profits to meet demand and search. We get to uncover business opportunities everyday and have the satisfaction of bringing quality leads to businesses that otherwise would be searching the phone book, speaking to gate keepers, leaving voicemails and hoping for a call back. 

One of the features I love to talk with small businesses about is a click-to-call campaign in Google Adwords. Talk about turning the tables on the cold call. With this type of campaign we funnel the existing demand and search for your product or service to your business and you only pay when someone calls you. Yes, that's right, when someone calls you to respond to a specific offer you have placed online. This is a qualified lead, already searching for what you offer. They see your ad served at the right time and they respond. You pick up the phone, walk them through the sales process, take their information, present the offer, close the deal. 

There's a better way. By the way, if you need help getting started collecting leads and sales opportunities, my company THRiVE! would be honored to serve your direct response marketing needs. 

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6 Elements of Successful Online Campaigns

Thousands of searches are being done online for your products or services.

Every single day. 

To successfully land this business on your website and convert an interested party into your customer, I recommend 6 elements to your next online campaign: 

1) Research- understand the market for your product or service online and what type of traffic you can anticipate. Knowing this data will help you plan and budget accordingly. 

2) Strategy- what results are you looking for? E-commerce sales through your website? Phone calls to your business? Email list growth? E-book/guide downloads? 

3) Planning- Decide what type of campaign will be best for your product or service. Search campaigns, display network campaigns or social. What's best? You'll know this based on the results you are looking for as well as the type of product or service you offer. 

4) Execution- Step 4 is putting the research, strategy and planning into a fully optimized plan. Included in execution is setting up the necessary tracking codes on your website, conversion optimizing the campaign, automating email responses and setting up e-commerce solutions and shipping options. 

5) Testing/tweaking/tracking- Based on your maximum cost per click and gross margin, you can test and tweak the campaign for best results. Test and tweak your campaign to produce results that increase your profit margin and grow your business. 

6) Reporting- I recommend a full report monthly to understand your traffic patterns, sales online, and where you may be losing customers in the process. Make neccessary changes and repeat.

Don't leave business on the table or to chance. By planning and executing the right campaigns online, you're opening up a whole new opportunity for sales and growth.

Blessings on your journey.

 

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