Engaging your audience on social media means you have to know your audience. Who is following you and what they want out of the relationship. The bottom line is after you get past your friends and family, the rest of the world wants to know what you can do for them. They aren't there to make you feel good, they want to know what your brand or business can do for them.
Awareness of this is half the battle. Once you know the 5 types of Facebook fans and how to engage them, crafting engaging content becomes easier and more gratifying when audiences engage and share your content online. So beware of these 5 personas and how to best speak to each one.