Trends in ROI driven marketing

5 Essential Elements of (Good) Web Design

You have a stellar product or service. The only problem is no one knows you exist. 

In today's economy, your website is your storefront. We all know first impressions are absolutely essential in business and otherwise. 

You need to draw the visitor in and make them feel comfortable. It's the same online as it is in person. 

The goal of good design ultimately is communication of your value, vision and abilities. Your prospects will do business with you because in the world of short attention spans, you caught their eye with a clear message wrapped into good design with a compelling call to action. 

To get there, there are a number of steps you need to work through: 

What is the message? People are bombarded with thousands of messages a day. You need to cut through the clutter and speak to your audience's needs. You also need to do it in a way that inspires. 

Photography. Capturing your service in action or your product in demonstration is key to converting web surfers into customers. Yes, your cell phone takes high resolution images, but the right lighting, angles and back drops are key to your brand. You want your images to speak of quality and assure your potential customers, you are a top notch organization. Invest in photography. It can be used across multiple channels, everything from video, to web, print, power point, etc. It's worth the investment. 

Colors. There is more to color than you think. Colors set the tone and feel of your site. This ultimately goes back to an overall branding strategy and should be well thought out. Keeping the brand consistency across the site and all marketing materials is key. 

Copy. I can't over emphasize the importance of clear language on your site. 

Video. Never has it been more economical to create video and distribute it on your website and social media channels. Harness the power of the the evolving media landscape with a powerful, high quality video. Again this investment can be used in multiple formats- on a flash drive to give to prospects, power point, social media, your site, demos, sales presentations, etc. 

This fall we are running a Starter Web Design Package for $600. It includes

10 pages, donation page/e-commerce, landing page design and copy, search engine submission, optimization and Google local listings.