Trends in ROI driven marketing

Are You Mobile Ready?

The rules are changing. Again. Well this time the rules regarding online search traffic for your website is affected and it has to do with whether or not your site is mobile friendly.

Mobile device usage continues to surge and Google has adjusted the way they bring traffic to your website based on whether or not your website is mobile ready.

In their own words, "We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling."

This change specifically affects searches performed on mobile devices on Google. If your site isn't mobile optimized, as of April 2015 you can expect to see a drop in website traffic from mobile devices.

So, here's what you can do. 

Test your site here.

Build your own site here. 

We'll build a custom site for you.