Trends in ROI driven marketing

The Need for Website Speed

When Google considers placing your website in the first page of search results one of the factors has to do with the speed at which your website loads. 

According to Neil Patel at Quicksprout, 40% of people will close a website if it takes longer than 3 seconds to load. Yet, the average site takes 8-10 seconds for to load. That could be a problem for your business. 

Think of it like this. You pull up to your favorite store and instead of the automatic door opening, you are waiting outside waiting for the door to open. All so you can spend money at their store. After 10 seconds you may think the store is closed and decide to go next door instead. It's similar on your website. When your site takes too long to load, people get antsy and hit the back button and choose a different search result. And that's if you site even shows up in the search results. So everytime it does, you need to make the most of every opportunity. 

So here's what you can do.

1) Visit Google Page Speed Insights

2) Enter your URL in the tracker. 

3) Take a look at the site suggestions that Google comes back with and begin working to make changes. One of the easy fixes you can make is in regards to images on your website. Optimizing your images for web use is key and making sure they are not taking up too much load time is an easy fix for your site. 

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