Increase Your Online Visibility by Taking a Proactive Approach with Google
By Kyle Patterson, President Thrive Media Group
Now that you’ve got your website up and running you want to make sure it is being crawled by major search engines including Google, Yahoo, and Bing. So head over to Google Webmasters and sign up for a for a free account.
Once you sign into Google Webmasters Search Console you’ll be able to add a property- your website URL into Google.
Next you’ll be asked to verify your ownership of this website. The recommended way to do this is through your domain registrar account with either GoDaddy or or one of the many other options in the drop down.
Once you verify you are the account owner you want to track the health of your website. Google Webmasters is a free tool that can significantly increase your visibility online and take your website from beginner basics to advanced pro. Notice in the picture below that depending on what you do or don't do in Google Webmasters will affect what shows up or doesn't show up in Google search. Your work on the front end will yield you search traffic increase in the long term, so it's worth a couple hours of your times to throughly utilize the tools Google has made available to you. And if you don't have the time or expertise to go through the tools, contact a firm like ours to be your outsourced web department, we'd be happy to help.
Within the Search Console of Google Webmasters your want to focus your attention of four categories to maximize your impact:
1) Search Appearance
When someone searches online for your site or a keyword you are trying to rank for, what information about your business shows up in search results? You can actually control this information through utilizing the tools in this area.
2) Search traffic
Understand your traffic and where it’s coming from.
3) Google Index
How Google indexes your site is important for what shows up in search results so take some time in this area as well.
Use this tool to get real feedback on from Google as your site is scanned or "crawled."
Thrive Media Group is a marketing consulting firm specializing in helping your business or non-profit with direct response strategies that impact your bottom line.