By Kyle Patterson, President
Visibility is key for your business when it comes to succeeding online. With over 644 million websites online, there is a lot of competition. But not to worry. You’re unique and what you offer is likely different than 95% of every other sites out there. So you have a unique offering or service, now you need to get found.
There are really two options to increase your online presence. We call the two opportunities online organic traffic and paid traffic. Organic traffic results when people are searching for your product or service and they find you online. Paid traffic comes when you pay major search engines or social media sites to send traffic to you. Today we are talking about a organic strategy that can direct people to your site to discover your service or product.
Whether you’re a brick and mortar store, a non-profit, church or a service business based out of your home, every business needs to be found online and can benefit from business submissions.
Top Major Aggregators
According to SEO software company, Moz, "In the United States, there are four primary sources of data for all the major search engines: Infogroup, Acxiom, Localeze, and Factual. Other companies like Yellowpages.com, Citysearch, and Superpages.com can also play a role in this cycle, sending "fresh" feeds to the search engines every couple of months."
Having your business information show up correct online means more visibility and higher ranking in search results. When search engines see all your information correct across all major online aggregators, they assumes it must be correct and reliable to show in the top results page.
Kyle Patterson is President of THRiVE! Media Group, a marketing consulting firm specializing in direct response strategies for businesses and non-profits.