Ideas for Your Online Development
Spending some time thinking through your strategy and goals for your website will pay dividends for many years to come. Here are a few questions to consider to get you started:
- What are 3-5 goals you have for your site? What does success look like?
- What function in the sales process do you see your website playing?
- What type of content and commitment are you willing to give to your site?
These are all questions you want to ask before you get started on developing your own site or having a professional help you. Some websites are strictly informational, others are full blown e-commerce sites. Others are lead generators for off-line phone calls or contacts. Others are list building sites that help you capture email addresses and contact information. What role will yours play?
Next you want to consider designing your site based on responsive technology. Responsive design functions no matter the device it is being viewed on. You also want a site that meets your needs according to your work on strategy. If your goal is developing leads for your business, you need a way to capture email addresses and potentially a free download or some type of value added offer for every visitor.
If your goal is to sell online, make sure your site can integrate with shopping carts and can handle e-commerce and credit card transactions.
While we are talking about strategy I would be remiss to fail to mention the importance of sharing quality content on your website in your main content pages and then also in a blog connected to your site. Information is so widely available today that keeping all your expertise and knowledge to yourself is no longer a good business strategy. Selling by teaching is the trend is online business. As you show yourself an expert and authority in the topic you are selling you gain trust and establish rapport with your audience. As you do this your clients and audience will come back to you for more. If you can show that you solve their problem, they’ll come back for more.