Building on what we started discussing in our last post regarding Google Webmasters, you want to focus your attention of three categories within Webmasters to maximize your time and effort within the tool and make sure your website performs to the best of its ability.
So once you head over to Webmasters and install it into your website, you can begin tracking a number of different reports relating to the performance of your website. Here are three to get started:
1) Search Appearance
When someone searches online for your site or a keyword you are trying to rank for, what information about your business shows up in search results?
You can control and adjust what information displays through this tool including title of each page of your site, URL or the link and the text with the link, sitelinks to other pages within your website.
This is important because as potential customers search online, what Google displays about your site and business can be the difference between a sale and a missed opportunity. What appears first about your site determines whether someone clicks on you or your competitor.
2) Search traffic
Understand your traffic and where it’s coming from and what type of device visitors view your site on.
Google Webmasters allows you to track clicks from Google search results, impressions, click through rate and position on the results that your site appeared.
This is important to know where your traffic is coming from so you can invest in what is paying off for your business in the long run. It's also important to know what device your site is being view on to make sure your site renders properly. We recommend responsive design because it is the lastest technology but also because it give your visitor the best experience, increasing the possiblity of a sale, donation and/or referral through social media or others avenues.
3) Google Index
How Google indexes your site is important because it determines how your site shows up in search results. There are a number of issues that can prevent Google from indexing your pages depending on how the site is built. Run this report and be sure to track how many pages within your site are indexed by Google to display in possible search results. The more pages that are indexed, the better opportunity your pages have to show in search and therefore to help your business get discovered by people looking for products or services like yours.
Bing Site Submission
Next you want to head over to Bing and submit your site to the search engine. You can also set up Bing webmaster tools and find resources including:
Yahoo! Site Submission
The last free tool and site submission is to Yahoo!. As the third largest search engine in the world it doesn't compare to the likes of Google, yet it is still important to getting your business or non-profit noticed online. According to Wikipedia, here is how search engines stack up: As of February 2015 it is the third largest search engine in the US by the query volume at 12.8%, after its competitors Google at 64.5% and Bing at 19.8%. You can get started on Yahoo! here.
These free site submission tools will get your site noticed in search results online. Thanks for your attention, now let’s work to get your site noticed online.