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Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity. Yankelovich reports that magazines are second only to video games for consumers enjoying the content at the time they saw the ad. This may be because magazines rank #1 out of 16 media for consumers having a positive impression of advertising. Magazines also rank very highly for the relevance of information in the medium and consumers’ overall opinion of the medium.Similarly, magazine readers have a positive attitude to the advertising in the medium, according to research from Dynamic Logic. READ MORE...